- By :
- Eteyender Dhobai
Feb 14 , 2019
To make a business work having a strong business strategy is a must. Earlier the competition for business was less nowadays with increasing competition your business strategies need technical guidance as well.
A few years ago marketing means giving ads in newspaper, hoardings, radio, etc. but few problems with these strategies are they only target local audience, and the finance background has to be keen to apply all the right approach but nowadays advertising is not only targeting local audience, but people are busy making a brand globally targeting a wide audience through digital marketing which is not so cost effective and gives instant output. By playing your cards right you can get customers.
If you are looking for the USA, UK, Globally SEO experts to make your business SEO friendly you must hire an experienced company which has a team of professionals who can understand the client’s needs and deliver their services.
To make SEO business-friendly one must follow a few guidelines explained below.
- Content type
The online crawler is a robot which crawls your web pages for reading all the contents and save that in large data for keyword search and then displaying your web pages. The crawler is only responsible for indexing your webpages.
The content in your web pages are significant they have to be unique, the reference to your business is must, and most importantly to make crawler read them text should be in HTML format, image, flash format, and Java applets no any other forms. By using these search engines will scan your contents.
- Link structure
As the crawler crawls your web pages for content, it also crawls through all your pages for which a crawlable link structure is to be built. A link structure is like navigation from one page to other the crawler can swim through web pages easily its stores it into its massive keyword indexes.
The link structure also plays a vital role for human visitors as well a well-linked webpage is important designing web pages and connecting in a suitable format gives a proper systematic look, to make the visitor stay at your website is also essential in SEO called bouncing rate. The visitor whatever it’s searching for must get so that they stay longer at your web pages by which bouncing rate decreases.
- Keyword stuffing
Keyword stuffing is important because search engines crawl your web pages and not store millions of web pages but save them by indexing keywords. So, if you wish to rank your business up keyword stuffing is essential.
Example if your website is all about pets the use of word pet should be in your content more. So that next time anyone searches for pet your webpages has to come up. Search engines do the indexing because it gives you result in milliseconds and to store all pages is not possible, so indexing is done by keyword search.
- Keyword abuse
Stuffing keyword without realizing the relevancy is wrong earlier this technique was working, but now it is doing more harm than benefits. Keywords need not be sprinkled merely all over but stuff wisely realizing relevancy.
Example suppose your website is about pets and you located in states. You can’t increase your visibility you may use location keyword states 2-3 times but simply stuffing everywhere will not work. You misguide your customers your webpage may be displayed on top but can get blocked also.
So, make use of keywords wisely to provide genuine content and not misguide your customers. Using widely can lead you to organic traffic, not malicious traffic.
- On-page optimization
- It about ranking your web pages on top by a few techniques:
- Use the keyword in the title tag as close as the heading of your webpage if possible
- Using it in Meta tags.
- One near the top of the page.
- At least two to three times in body text with variations not just stuffing without relevancy.
- At least once in image attributes it may lead you to organic traffic through image search as well.
Use of Meta tags
Meta tags are just the description of web pages. Meta tags include some text with a combination of a keyword which helps to index pages with what content they possess. Meta robot file is used to control crawler, on which page crawling is allowed or not. Meta tag has attributes of following or unfollow and index or no index.
The Meta description is used to give a short story about the web pages it can be of any length but above 160 search engines snippet cut down the characters so recommended to stay in limits. If no Meta description is present the search engine will create one with a combination of keywords and description.
The description Meta tags are necessary so that my view few words the viewer’s click your link a prospective Client is made.
Place yourself in customer’s shoes think of finding a web development company online first attention to the descriptive URL will be drawn to choose a URL which is descriptive gives a rough idea what will be the contents.
Follow the rule of Shorter the better descriptive is important but inserting slash will make it easy to read and copy on social sites.
If your website is making use of specific keyword use of the keyword in URL is an excellent advantage but don’t overdo that it has to respectful to the content your webpage is all about.
Defend your site
Plucking your content rephrasing it and using to one’s benefit is called scrapping. Web scrapers are the pro at plucking your content and rephrase to increase their traffic. Its many times in their favor often outrank original sites.
At aresourcepool we have SEO experts India who work for customers business. Understanding all your needs and making your company a brand online we work only for organic traffic which can be your prospective clients. Having SEO experts India, we work for your brand to come up globally. SEO on the page, off the page, pay per click, etc. are our services. We work on Google guidelines for SEO, so there is no possibility of getting blocked.